Patak Meats - Tasty Marketing

Background:

Patak Meats is a unique wholesale and retail meat supplier that specializes in European meats and sausages. The company was started in 1981 by Tony Patak, a native from the Czech Republic, who had a dream of starting his own business. He brought with him his exotic European recipes and styles, which he used to create a family-owned business that continues to thrive and grow today.

Issue:

Patak Meats wanted to keep the store small while keeping the business big. They came to Adnormous by referral and were looking to create a moving advertisement that could market their message effectively. They wanted to make people hungry with just a single glance, while at the same time displaying all the different varieties and options available to the public.

Solution:

The design featured a number of meats surrounding one another in a 3-D fashion with a bold typeface that really popped. The end product was a truck that makes your mouth water.

The Result:

"There is a buzz about the truck," said Kelly Patak, part owner and operator. She elaborated, "Everyone seems to love it--they just gush." She closed by saying, "We like it so much; we definitely want to get more trucks wrapped."